In the challenging landscape of the healthcare and pharmaceutical market, exacerbated by the impact of COVID-19, Dorflex, the leading OTC brand in Brazil and the most beloved in its category, faced increasing competition and economic pressures with an audacious strategy. Aiming to double the brand’s size in the medium term and solidify its position as a megabrand for pain treatment, Dorflex launched an innovative campaign that reinforces its commitment to Brazilians’ progress, not pain. The positioning, “Go ahead and leave the pain to us,” reflects the brand’s DNA, rooted in Brazilian culture, accessible and democratic.
The campaign “I’ve Got It!” celebrates the creativity and ability of Brazilians to overcome adversity. Traveling across Brazil’s 8,510,000 square kilometers, Dorflex collected over 50 extraordinary stories of creativity and cleverness, highlighting five as the main assets of the campaign. These include the story of Robissom, who adapted his barber business into a mobile model during the pandemic, and Vivi, a confectioner who ventured into hyper-realistic cakes, significantly expanding her business.
Beyond standing out for its creative approach and execution, the campaign innovated by creating a complete end-to-end experience, permeating all consumer touchpoints. With over 400 customized creative assets tailored for various digital platforms such as Meta, YouTube, TikTok, and Twitch, Dorflex personalized its messages according to regional cultures and local expressions. The campaign also made a significant presence on Brazil’s largest podcast platform and expanded its activities into the gaming universe with a robust strategy that included sponsoring the country’s biggest esports league.
The campaign not only reaffirmed Dorflex’s market-leading position but also strengthened brand love through a campaign that truly reflects the Brazilian spirit of innovation and resilience.
‘Vida’, from Bando with the creation of AlmapBBDO for Volkswagen, won the 30+ film category of GLOBO PROFESSIONALS OF THE YEAR 2020
Directed by: Leandro HBL
Production: Bando
The film follows the most remarkable moments in the life of a woman with different cars of the brand. As an adult, she is driving after a tiring day when she almost falls asleep. The car’s “fatigue sensor” is activated, preventing an accident. “This film surprises in the story and the message it sends. We talk about technology in a very human and pertinent way for people. Whoever directs is able to relate to the situation in the story
Watch:
BANDO, the creative punch!
Cannes Lions
Gold Cannes Lions Cyber – Integrated Multi-Platform Campaign (Online & Offline)
Bronze Cannes Lions Cyber – Durable Consumer Goods
Bronze Cannes Lions Design – Books
Bronze Cannes Lions Design – Copywriting
LIA – London International Awards
Design
Editorial Design
Silver Winner
Entrant: AlmapBBDO, São Paulo
HP – “Magic Words – The Book”
Design
Use of Copywriting
Silver Winner
Entrant: AlmapBBDO, São Paulo
HP – “Magic Words – The Book”
El Ojo
HP – Magic Words
EL OJO MOBILE
MB7 Aplicações
BRONZE – Magic Words – The Unwritten Stories, AlmapBBDO, para HP Brasil
EL OJO DIRETO
MD6 Ações em campo
PRATA Magic words – The booth, de AlmapBBDO, para HP Brasil
EL OJO PRODUÇÃO GRÁFICA
PG3 – Melhor Fotografia Original
BRONZE – The unwritten stories, Almap BBDO, para HP Brasil – HP
EL OJO DESIGN
DG2 – Editorial
PRATA Magic words – The book, de Almap BBDO, para HP Brasil – Magic words
EL OJO CONTEÚDO
CT2 – Editorial
PRATA – Magic words – The book, de Almap BBDO, para HP Brasil – HP
Awwwards
Site of the Day and Honorable Mentions
FWA
Site of the Day
BRAHMA – Rainha Marta – Africa / Vencedor – Prata – El Ojo Film from @bandostudio on Vimeo.
SILVER at El Ojo for AFRICA agency
. El Ojo Film
SILVER – Marta – Brahma de AmBev Africa + Bando Studio / Directed by: Leandro HBL / BRASIL
PRÊMIOS
– 2016 – Clio
Agência: Africa
Grand Clio Out of Home | Transit – Media & News
ShortList Clio Events/Experiential | Media & News
https://vimeo.com/211485489
Cannes LionsSilver | Radio
Cannes LionsBronze | Mobile
Cannes LionsBronze | Cyber
Cannes LionsBronze | Outdoor
Cannes LionsShort-List | Direct
Cannes LionsShort-List | PR
Cannes LionsShort-List | Mobile
Cannes LionsShort-List | Brand Experience
D&AD IMPACTGraphite Pencil | Communications & Interactions
London International AwardsBronze | Innovative Use of Radio & Audio
One ShowSilver | Direct Marketing
One ShowMerit | Outdoor
Wave FestivalSilver | Direct
Wave FestivalSilver | Radio
Wave FestivalBronze | Brand Experience & Activation
Netflix -Stranger Broadcast
Cannes Festival/ Silver/Entertainment
Cannes Festival/Bronze/ Media
‘Levanta e Anda’ is Emicida’s latest track to win a video. The song is part of the acclaimed album O Glorioso Retorno de Quem Não Esteve Aqui, released in 2013, and features Rael. Amidst the chaos and difficulties of life, the clip shows that it is still possible to find fun and also a way to get around problems. And that’s what the lyrics talk about, overcoming adversity through the persistence in believing in one’s own dream. the video tells stories of poor children with a fertile imagination, and who are protected by that imagination from all the misery that surrounds them.
The inspiration for the video, which was directed by Leandro HBL (creative director at Mosquito Project, part of Bando Studio), is Emicida himself who defines: “The video is inspired by stories of poor children with a fertile imagination, being protected by this imagination from all the misery that surrounds them. It alludes to many things from my childhood and from Fioti there, because the script started from our stories. It was filmed in Cidade Tiradentes with children and residents of the community itself, in front and behind the cameras”.
#MVF: Best Video Direction at Music Video Festival 2015
https://vimeo.com/106025762
TINTA CONTRA O C NCER – JWT para AC CAMARGO 2012
Cannes Lions (Bronze – Categoria PR) – Tinta Contra o Câncer
“Tinta Contra o Câncer”, também assinada pela JWT para o A.C.Camargo, ganhou um Leão de Bronze na categoria PR do Cannes Lions e entrou para o short list das categorias Outdoor e Promo.
https://vimeo.com/36731872
The creators project / Human Processor INTEL
Ouro CCSP 2012
Online Branded Content