Renato Cabral
I have always guided my direction more by words than by images. So I learned to film like someone who writes: with coherence, cohesion, emphasis, silence and pause. But I came from the countryside. And I had to learn to tell my own stories. I did so much on my own to understand that my best work is the one I did with people who are more knowledgeable than me. I made too many mistakes. I made too many bad films. But I ended up learning more about criteria, about when it is better to plan than to fight; but also when it is more important to use intuition than reference. And today I have achieved that experience and maturity that makes projects precise and processes light and fun. I think I got here like this, trying to give a sensitive and intense direction to each of the projects I collaborate on and lead, as if through each film I was talking to myself, listening to what is wise and silly in me. And if in the end they still had that strength that makes people feel something, I also felt that I had gotten there. That's right in advertising.