MUSIC + COMMUNITY

Recorded in Cidade Tiradentes, east side of São Paulo, the music video for “Levanta e Anda”, by rapper Emicida with the participation of Rael da Rima, had the support of the community in front and behind the cameras. Considered the highlight song of the album, the clip portrays the story of children who, despite being surrounded by misery, never stop dreaming. In just two days on the web, the clip has millions of views on Youtube, in addition to being the most used theme by the hashtags posted on the Facebook, Twitter and Instagram profiles of Emicida’s admirers. It became music from Sony’s Playstation. In addition to the Internet, the video clip was broadcast on TV during the event “Criança e Esperança”.

Directed by: Leandro HBL