‘Vida’, from Bando with the creation of AlmapBBDO for Volkswagen, won the 30+ film category of GLOBO PROFESSIONALS OF THE YEAR 2020
Directed by: Leandro HBL
Production: Bando
The film follows the most remarkable moments in the life of a woman with different cars of the brand. As an adult, she is driving after a tiring day when she almost falls asleep. The car’s “fatigue sensor” is activated, preventing an accident. “This film surprises in the story and the message it sends. We talk about technology in a very human and pertinent way for people. Whoever directs is able to relate to the situation in the story”
BANDO, the creative punch!
